Big Sandy Community and Technical College announced this week that it is expanding its visual communication program to its Pikeville campus. 

BSCTC President/CEO Dr. Sherry Zylka said in a press release, “We are experiencing such positive growth in central Appalachia and it demands the support of marketing specialists who have vision and the technical expertise to promote the work that is being accomplished. There is a great need for everyone, especially artistic people, to participate to make our region productive and economically viable.”

The program includes tracks for graphic design, interactive design and production design, and each track requires completion of general education components such as introduction to drawing, graphic design concepts and computer graphics. 

Students may also choose to receive a certificate in these areas and an additional certificate for digital photography.

The graphic design track emphasizes several aspects of design in advertising, packaging, print media and corporate identity. Students completing this track will design advertising for newspapers, magazines, promotions and indoor/outdoor signage. Students will also identify and design a variety of packaging and printed materials, such as labels and boxes, brochures, menus, stationary sets, booklets and newspapers. 

The interactive design track provides students with a mix of computer animation, webpage design and digital video production. 

Students completing this option are prepared for entry-level positions in advertising agencies, graphic design studios, web design and video production studios.

The production design track provides students training in the operation of various print production equipment and vinyl graphics. 

Students will learn skills to design and produce a wide variety of printed materials, promotional items and signage. Students completing this option are prepared for entry-level positions in various types of printing and signage companies.

The program is available on the college’s Mayo and Pikeville campuses. Students can earn an associate in applied science degree in two years if they maintain full-time status.

To enroll, call Assistant Registrar Carla Branham at, (606) 889-4827 or email,

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