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(BPT) - The brands of today are engaging with Gen Z by tapping into their vibrant personalities and sense of fun. Instead of using traditional marketing tools that young people have grown tired of, adept brands are utilizing modern entertainment channels that help their message stand out.
(BPT) - You have probably seen a variety of certifications on food products when shopping at the grocery store, like the Fairtrade Mark, or the Marine Stewardship Council (MSC) blue fish and/or the Non-GMO Project label. While these certifications are showing up more and more, there’s still …
(BPT) - By Luca Cazzanti, director of data science at Zulily
(BPT) - The U.S. honored small businesses across the country with National Small Business Week in September and will honor National Women’s Small Business Month in October. While these annual celebrations have been held for many years, some may argue small businesses deserve even more recogn…
(NewsUSA) -The number of independent workers, small business owners and freelancers in the United States continues to grow as more workers embrace the flexibility and autonomy of being their own bosses. However, being THE boss also brings the need to wear many hats -- office manager, marketi…